As an industrial partner in Europe's GREENKITCHEN initiative, Whirlpool R&D aims to reduce water and energy consumption from kitchen appliances, starting with the standard electric oven. In a keynote presentation at the COMSOL Conference 2014 Cambridge, Nelson Garcia-Polanco of Whirlpool explained that the electric oven is the least efficient appliance in the kitchen, where only 10-20% of the energy consumed goes toward heating food.